[Last Call] Pre-Order for FW14 closes today!

On the final day for pre-orders, here are some highlights of the FW14 collection!  Click on the image to see more images from our online shop!

Josephine Dress

Josephine Dress

Gabriella Dress

Gabriella Dress

Eliora Dress

Eliora Dress

Naphtali Dress

Naphtali Dress

Kumi Dress

Kumi Dress

Samantha Coat

Samantha Coat

Selah Cape

Selah Cape

All items are approximately 25% off retail price, so take this opportunity to pre-order now at: www.berayah.com/shopfw14

Happy shopping!

Enoch HoComment
Photobooth fun :)

Over this weekend we had our first ever event!  We sincerely appreciate those who came and showed support.  Here are selected photos from the photobooth we set up, which can also be seen on our Facebook Page.  Enjoy!

Enoch HoComment
f/w.14 collection - pilgrimage of a poet

This has been a long time coming, but I'm proud to announce the launch of the 2nd collection - "pilgrimage of a poet".  The lookbook can now be found under the "collections" section of the website, or simply click here.

For the 2nd collection, I really wanted to go deeper, into exploring not just part-by-part Biblical story, but rather the journey that one goes through.  It is modelled after King David's journey that precedes and follows Psalm 51, and it is a journey that most people would tread through in some relative degree through their life.  So I split the collection into 3 Acts, and I'll briefly explain what each Act entails.

Act 1 talks about when we are in our youth, we act in a way that the world teaches us how to, thus putting forth a strong front, a prim and proper, well put-together exterior, almost like an armour.  We want to appear like we have it all together, flawless.  David in the times preceding Psalm 51, committed adultery with Bathsheba, his soldier Uriah's wife.  As a result, Bathsheba became pregnant and as an attempt to cover up his crime, David killed Uriah.  Like us in our youthful ways, we will cover our insecurities with a false exterior.

However, as life happens, we will enter into Act 2, when the tensions of life causes us to finally ask the tougher questions, and look into who we really are.  These times are like storms, confusing and often destructive, painfully tearing down false foundations and leaving us in a rubble.  The Prophet Nathan rebuked David of his actions, and the subsequent death of his and Bathsheba's child led David into a valley of darkness, a place of painful reflection.

Act 3 is the place after the storm, where whatever is shakeable has shaken off, and whatever is unshakable remains.  We now have a much clearer picture of who we are, and more importantly finding out what our true foundations are.  Upon the ruins, we rebuild our strengths based on our unshakeable foundations, and this strength in contrast with that of Act1, is rooted and assured.  Much like David, rising from the pits of despair and offering again His worship to God.

This collection came from a very deep place, and is very personal.  I hope by briefly explaining each Act, you're able to walk through this journey with me.  Ultimately, I hope that my art serves as a time and space for reflection for you, and by walking through this journey, you too are able to rise up from your ruins, and build something beautiful.

Enoch HoComment
Stories of SS2014 - Night and Day

"There was evening, and there was morning - the first day."

A day in our traditional sense begins in the morning.  We rise from our sleep, as the sun rise upon us, and then we labour.  After a day's hard work, we commune and rest, as the sun rests from the horizon.  Day and night, day and night.

However, in the Jewish tradition, God first created night, and then day, and therefore the Jewish day begins at nightfall, and ends at nightfall the next day.  For the Jewish people, they begin their day in rest, and they labour and work from the foundation of having received rest.  The cycle of day is fundamentally different, but why is this significant? 

It is because God's design for the human life is different from how we now see it.  We work because we needed to produce, and we rest because we're tired from our labour.  However, God wanted His people to begin in rest, and truly rest upon the fact that He had already worked and set things in motion.  The mindset of rest and work is therefore flipped upside down.  We rest because we can rely on God's work, and we work knowing He has laid down it's foundation.

We were never meant to work out of a need to produce, and never meant to rest out of sheer exhaustion.  God in His love for mankind created night, and then day, so that His people would rest out of assurance, and work upon His establishment.  This order of rest-work is also mirrored later in the story of creation, when Adam, the first man, was created on the 6th day.  Adam was created at the end of God's labour, so that he may enter into life on the 7th day, Sabbath (rest).

What would your life look like, if your day began in rest?

"Night and Day", shop this look and other SS2014 outfits at Berayah.com/shop

"Night and Day", shop this look and other SS2014 outfits at Berayah.com/shop

Enoch HoComment